As a newer nonprofit with a mission to help children explore and develop their authentic selves through creative expression, The Children’s Arts Guild was seeking to deliver and amplify their message across multiple platforms. Their audiences included teachers, parents and students. It was important to maintain consistent branding, yet deliver their messaging in a way that would be most well received by each audience.
We collaborated to design a responsive website layout that is easily navigable and intuitive, answering any questions website visitors might have. In addition, we wanted to ensure the option to donate to this nonprofit was clearly visible on each page. I provided business development services, including strategic content development, lead generation and marketing plan development. Working together, we were able to develop copy and email marketing campaigns that increased engagement among educators, parents and students. We also worked closely on social media content development and leveraging Google Ad Grants (PPC strategy) for nonprofits to increase their exposure.
The Children’s Arts Guild continues to thrive and help children tap into and embrace the power and creativity that IS their individuality and authenticity. Realizing the importance of the roles of parents and educators in children’s lives, they continue to help the individuals guiding children as well. This project was near and dear to my heart, as their noble mission is helping to develop tomorrow’s leaders.