Digital Marketing Done Right

Creation

I will create remarkable solution-based content. This means I write content that benefits the consumer by answering their questions or solving their problems. In order to present your brand as the optimal solution, I write content directly targeted to your buyer personas and where they are along the buyer’s journey.

Distribution

Once I plan and produce content, I help you distribute it appropriately through reports, eBooks, blogs, website pages, social media posts, demos, case studies and more. Creating the right content for the right distribution channel helps provide the answers and solutions customers need.

Analysis

Next, I analyze which parts of your content marketing strategies are working, including any leads generated, content performance and the number of visits. The great thing about content is that it can be updated and rewritten to better optimize your company’s online presence.

Have you ever signed up to a website only to receive a traditional monthly email containing every conceivable discount and offer? Ever end up unsubscribing because of this? It happens far too often. The wrong email marketing approach can backfire on business owners, causing them to lose valuable leads and customers. Gone are the days of the scatter gun approach. Nowadays, customer engagement requires providing offers specific to each customer’s needs — offers they want to hear about.

Email marketing automation and templates need to be set up and triggered depending on where the customer is in the buying journey. Perhaps a customer has left an item in their online cart or signed up to hear about your products. Each instance calls for a tailored correspondence approach. With extensive experience driving effective email campaigns, I can help implement, oversee and measure your email marketing initiatives.

Email Marketing Services include:

• CRM integration (Customer Relationship Management software)
• Email template design
• Customer journey analysis
• Trigger email setup
• Monitoring and reporting

Marketing automation is a combination of software and strategy. When done correctly, it allows you to nurture prospects with highly personalized, useful content that helps convert leads to delighted customers. First, I will meet with you to learn about your business and gain a thorough understanding of your business goals. Once this is accomplished, I will help you choose the software that best suits these goals.

Choosing the right software is only part of the process. I will also work with you to ensure that you and your team members are comfortable navigating the software. We will work together to seamlessly integrate it into your marketing mix. Finally, I will meet with you and the appropriate team members to devise the best strategy to optimally leverage the software’s functionality.

SEO (Search Engine Optimization)

SEO is about so much more than optimizing your website and content to rank higher for targeted keywords in search engine results pages (SERPs). The major search engines look at how people interact with your site, if they come back and if other sites are linking to your website pages, as well as a couple hundred more factors. In fact, Google uses over 200 ranking factors in their algorithm to determine ranking status. Overwhelming, right?

I help you make sense of it all. An initial audit of your website is the foundation for creating an SEO strategy. Five elements of your website that I review are: content, site structure, code, links and authority. By analyzing your website for improvement opportunities, I am able to provide solutions to increase traffic to and interaction with your website, encourage return visits and build authority and trust with your audiences and search engines.

PPC (Pay-Per-Click)

On the surface, pay-per-click advertising seems very simple: punch in some keywords, provide your credit card information and see your website traffic increase….along with your invoice. This approach leaves you susceptible to increased clicks by unqualified leads. And who wants to devote marketing dollars to getting in front of dead end traffic? No one.

In order to make the best use of PPC advertising and optimize your marketing dollars, a fair amount of planning and process is required. That’s where I come in. I will help you develop a PPC strategy that attracts qualified leads and doesn’t drain your pocketbook. My PPC process includes the following:

• Budget planning
• Keyword development
• Competitive research
• Landing page creation
• Ad copy
• Data analysis & campaign optimization

Social media marketing and advertising is all about capturing the attention of your audience at the right time with targeted content. The variety of social media platforms can seem overwhelming, and half the battle is discovering which one suits your audience. Therefore, I’ll help you discover which platforms deserve your attention. Gone are the days of posting and hoping that your content will receive traction. Crafting a sound strategy is an integral part of social media marketing success. A large part of any social media strategy is creating smart advertising campaigns to promote your content. I can help to determine your goals, create structured campaigns and drive valuable customers to your website.

Benefits of Social Media Advertising Campaigns

• Generate valuable leads for your sales team with increased traffic to your website and landing pages.
• Optimize your investment by building and running multiple campaigns at once to see which one resonates best with target audiences.
• Join in the conversation, establish trust and build rapport with your community.
• Share and deliver valuable content to your audience, such as blogs, product updates and articles they are interested in.