SEO (Search Engine Optimization)
SEO is about so much more than optimizing your website and content to rank higher for targeted keywords in search engine results pages (SERPs). The major search engines look at how people interact with your site, if they come back and if other sites are linking to your website pages, as well as a couple hundred more factors. In fact, Google uses over 200 ranking factors in their algorithm to determine ranking status. Overwhelming, right?
I help you make sense of it all. An initial audit of your website is the foundation for creating an SEO strategy. Five elements of your website that I review are: content, site structure, code, links and authority. By analyzing your website for improvement opportunities, I am able to provide solutions to increase traffic to and interaction with your website, encourage return visits and build authority and trust with your audiences and search engines.
On the surface, pay-per-click advertising seems very simple: punch in some keywords, provide your credit card information and see your website traffic increase….along with your invoice. This approach leaves you susceptible to increased clicks by unqualified leads. And who wants to devote marketing dollars to getting in front of dead end traffic? No one.
In order to make the best use of PPC advertising and optimize your marketing dollars, a fair amount of planning and process is required. That’s where I come in. I will help you develop a PPC strategy that attracts qualified leads and doesn’t drain your pocketbook. My PPC process includes the following:
- Budget planning
- Keyword development
- Competitive research
- Landing page creation
- Ad copy
- Data analysis & campaign optimization